Table of Contents: Perspectives on international marketing-- re-issued

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Paliwoda, Stanley J.
Format:	Electronic eBook
Language:	English
Published:	London : Routledge, 2013.
Series:	Routledge library editions. International business ; v. 29
Subjects:	Export marketing > Case studies. Marketing > China > Case studies. Marketing > Japan > Case studies. International business enterprises > Case studies. Electronic books.
Online Access:	Click to View

Table of Contents:

pt. I. Challenging the international marketing literature
pt. II. Marketing to China and Japan : research findings
pt. III. Empirical studies of international marketing that are industry-specific.