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|a 9780203076613 (electronic bk.)
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|b .P47 2013
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| 082 |
0 |
4 |
|a 658.84
|2 23
|
| 245 |
0 |
0 |
|a Perspectives on international marketing-- re-issued
|h [electronic resource] /
|c edited by Stanley J. Paliwoda.
|
| 260 |
|
|
|a London :
|b Routledge,
|c 2013.
|
| 300 |
|
|
|a xi, 374 p. :
|b ill.
|
| 490 |
0 |
|
|a Routledge library editions. International business ;
|v v. 29
|
| 500 |
|
|
|a First published in 1991 as "New perspectives on international marketing".
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. I. Challenging the international marketing literature -- pt. II. Marketing to China and Japan : research findings -- pt. III. Empirical studies of international marketing that are industry-specific.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Export marketing
|v Case studies.
|
| 650 |
|
0 |
|a Marketing
|z China
|v Case studies.
|
| 650 |
|
0 |
|a Marketing
|z Japan
|v Case studies.
|
| 650 |
|
0 |
|a International business enterprises
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Paliwoda, Stanley J.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1108523
|z Click to View
|
