Quantitative modelling in marketing and management

Bibliographic Details
Main Author: Moutinho, Luiz.
Corporate Author: ProQuest (Firm)
Other Authors: Huarng, Kun-Huang.
Format: Electronic eBook
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, c2013.
Subjects:
Online Access:Click to View
Description
Physical Description:xxvi, 503 p. : ill.
Bibliography:Includes bibliographical references and index.