Quantitative modelling in marketing and management

Bibliographic Details
Main Author: Moutinho, Luiz.
Corporate Author: ProQuest (Firm)
Other Authors: Huarng, Kun-Huang.
Format: Electronic eBook
Language:English
Published: Singapore ; Hackensack, N.J. : World Scientific, c2013.
Subjects:
Online Access:Click to View
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100 1 |a Moutinho, Luiz. 
245 1 0 |a Quantitative modelling in marketing and management  |h [electronic resource] /  |c by Luiz Moutinho, Kun-Huang Huarng. 
260 |a Singapore ;  |a Hackensack, N.J. :  |b World Scientific,  |c c2013. 
300 |a xxvi, 503 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Management  |x Mathematical models. 
650 0 |a Marketing  |x Mathematical models. 
655 4 |a Electronic books. 
700 1 |a Huarng, Kun-Huang. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1080984  |z Click to View