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|b .W74 2013
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4 |
|a 658.8/3
|2 23
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| 245 |
0 |
4 |
|a The essentials of marketing research
|h [electronic resource] /
|c Lawrence Silver ... [et al.].
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| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a New York :
|b Routledge,
|c 2013.
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| 300 |
|
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|a ix, 362 p. :
|b ill.
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| 500 |
|
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|a Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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| 504 |
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|a Includes bibliographical references and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing research.
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| 650 |
|
0 |
|a Marketing research
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Silver, Lawrence S.,
|d 1948-
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| 700 |
1 |
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|a Wrenn, Bruce.
|t Marketing research.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1075439
|z Click to View
|
