The essentials of marketing research
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click to View |
| Item Description: | Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. |
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| Physical Description: | ix, 362 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |