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01193cam a2200349 7i4500 |
| 001 |
0000036656 |
| 005 |
20211001090000.0 |
| 007 |
##ta |
| 008 |
210929s2015 my eng |
| 020 |
# |
# |
|a 9781137359162
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| 040 |
# |
# |
|a MATR
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| 090 |
0 |
0 |
|a ASIA 658.820795
|b ROL
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| 100 |
1 |
# |
|a Roll, Martin,
|d 1967-
|e author
|
| 245 |
1 |
0 |
|a Asian Brand Strategy (Revised and Updated :
|b Building and Sustaining Strong Global Brands in Asia /
|c Martin Roll.
|
| 250 |
0 |
0 |
|a 2nd edition.
|
| 264 |
# |
0 |
|a Basingstoke:
|b Palgrave Macmillan,
|c 2020.
|
| 264 |
# |
4 |
|a ♭.
|
| 300 |
# |
# |
|a xx, 335 pages:
|b illustrations;
|c 23 cm.
|
| 336 |
# |
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|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
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| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 504 |
# |
# |
|a Includes bibliographical references and index
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| 650 |
2 |
0 |
|a Business
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| 650 |
2 |
0 |
|a Business and Management
|
| 650 |
2 |
0 |
|a International economics
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| 650 |
2 |
0 |
|a Brand name products --
|x Marketing --
|z Asia
|
| 650 |
1 |
0 |
|a Brand name products --
|x Management --
|z Asia
|
| 650 |
2 |
0 |
|a Leadership
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| 650 |
2 |
0 |
|a International business enterprises
|
| 650 |
2 |
0 |
|a Business Strategy/Leadership
|
| 650 |
2 |
0 |
|a Marketing
|
| 999 |
|
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|a 0000041451
|b Book
|c Regions
|e Business Information Centre
|