Asian Brand Strategy (Revised and Updated : Building and Sustaining Strong Global Brands in Asia /

Bibliographic Details
Main Author: Roll, Martin, 1967- (Author)
Format: Book
Published: ♭.
Edition:2nd edition.
Subjects:
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008 210929s2015 my eng
020 # # |a 9781137359162  
040 # # |a MATR 
090 0 0 |a ASIA 658.820795   |b ROL 
100 1 # |a Roll, Martin,   |d 1967-   |e author  
245 1 0 |a Asian Brand Strategy (Revised and Updated :   |b Building and Sustaining Strong Global Brands in Asia /   |c Martin Roll. 
250 0 0 |a 2nd edition. 
264 # 0 |a Basingstoke:   |b Palgrave Macmillan,   |c 2020. 
264 # 4 |a ♭. 
300 # # |a xx, 335 pages:   |b illustrations;   |c 23 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 2 0 |a Business  
650 2 0 |a Business and Management  
650 2 0 |a International economics  
650 2 0 |a Brand name products --   |x Marketing --   |z Asia  
650 1 0 |a Brand name products --   |x Management --   |z Asia  
650 2 0 |a Leadership  
650 2 0 |a International business enterprises  
650 2 0 |a Business Strategy/Leadership  
650 2 0 |a Marketing  
999 |a 0000041451  |b Book  |c Regions  |e Business Information Centre