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01193cam a2200349 7i4500 |
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0000036656 |
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20211001090000.0 |
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##ta |
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210929s2015 my eng |
020 |
# |
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|a 9781137359162
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040 |
# |
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|a MATR
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090 |
0 |
0 |
|a ASIA 658.820795
|b ROL
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100 |
1 |
# |
|a Roll, Martin,
|d 1967-
|e author
|
245 |
1 |
0 |
|a Asian Brand Strategy (Revised and Updated :
|b Building and Sustaining Strong Global Brands in Asia /
|c Martin Roll.
|
250 |
0 |
0 |
|a 2nd edition.
|
264 |
# |
0 |
|a Basingstoke:
|b Palgrave Macmillan,
|c 2020.
|
264 |
# |
4 |
|a ♭.
|
300 |
# |
# |
|a xx, 335 pages:
|b illustrations;
|c 23 cm.
|
336 |
# |
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|a text
|2 rdacontent
|
337 |
# |
# |
|a unmediated
|2 rdamedia
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338 |
# |
# |
|a volume
|2 rdacarrier
|
504 |
# |
# |
|a Includes bibliographical references and index
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650 |
2 |
0 |
|a Business
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650 |
2 |
0 |
|a Business and Management
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650 |
2 |
0 |
|a International economics
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650 |
2 |
0 |
|a Brand name products --
|x Marketing --
|z Asia
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650 |
1 |
0 |
|a Brand name products --
|x Management --
|z Asia
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650 |
2 |
0 |
|a Leadership
|
650 |
2 |
0 |
|a International business enterprises
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650 |
2 |
0 |
|a Business Strategy/Leadership
|
650 |
2 |
0 |
|a Marketing
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999 |
|
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|a 0000041451
|b Book
|c Regions
|e Business Information Centre
|