Description: Asian Brand Strategy (Revised and Updated :

Bibliographic Details
Main Author:	Roll, Martin, 1967- (Author)
Format:	Book
Published:	♭.
Edition:	2nd edition.
Subjects:	Business Business and Management International economics Brand name products -- > Marketing -- > Asia Brand name products -- > Management -- > Asia Leadership International business enterprises Business Strategy/Leadership Marketing

Description
Physical Description:	xx, 335 pages: illustrations; 23 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781137359162