UnBranding : 100 branding lessons for the age of disruption/

Bibliographic Details
Main Author: Stratten, Scott (Author)
Format: Book
Published: Hoboken, New Jersey: John Wiley & Sons, Inc., 2018.
Edition:1 st edition.
Subjects:
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020 # # |a 9781119417057  
040 # # |a MATR 
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100 1 # |a Stratten, Scott   |e author  
245 0 0 |a UnBranding :   |b 100 branding lessons for the age of disruption/   |c Scott Stratten, Alison Stratten. 
250 0 0 |a 1 st edition. 
264 # 1 |a Hoboken, New Jersey:   |b John Wiley & Sons, Inc.,   |c 2018. 
300 # # |a 300 pages:   |b illustrations;   |c 30 cm. 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references 
650 # 0 |a Branding (Marketing)  
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