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Brand Islam : The Marketing and Commodification of Piety

Bibliographic Details
Main Author: Shirazi, Faegheh, 1952- (Author)
Format: Book
Language:English
Published: Austin: University of Texas Press, 2016.
Subjects:
Branding (Marketing)
Consumer behavior
Consumption (Economics) -- > Religious aspects -- > Islam
Brand name products -- > Religious aspects -- > Islam
Islam and culture
Consumers -- > Attitudes
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