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Brand Islam :
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Brand Islam : The Marketing and Commodification of Piety
Bibliographic Details
Main Author:
Shirazi, Faegheh, 1952-
(Author)
Format:
Book
Language:
English
Published:
Austin:
University of Texas Press,
2016.
Subjects:
Branding (Marketing)
Consumer behavior
Consumption (Economics) --
>
Religious aspects --
>
Islam
Brand name products --
>
Religious aspects --
>
Islam
Islam and culture
Consumers --
>
Attitudes
Holdings
Description
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