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Think new ASEAN! : rethinking marketing towards ASEAN Economic Community.

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Kartajaya, Hermawan, Hooi, Den Huan
Format: Book
Published: Singapore: McGraw Hill Education, 2015.
Subjects:
Marketing -- > Southeast Asia
Brand name products -- > Marketing -- > Southeast Asia
Business enterprises -- > Southeast Asia
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