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Think new ASEAN! :
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Think new ASEAN! : rethinking marketing towards ASEAN Economic Community.
Bibliographic Details
Main Author:
Kotler, Philip
Other Authors:
Kartajaya, Hermawan
,
Hooi, Den Huan
Format:
Book
Published:
Singapore:
McGraw Hill Education,
2015.
Subjects:
Marketing --
>
Southeast Asia
Brand name products --
>
Marketing --
>
Southeast Asia
Business enterprises --
>
Southeast Asia
Holdings
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Description
Physical Description:
247 pages.
ISBN:
9789814595162
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