Brand management : principles and practices.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi:
Oxford Press,
2012.
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| Subjects: |
| LEADER | 00456cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000030985 | ||
| 005 | 20140818090000.0 | ||
| 020 | 0 | 0 | |a 9780198069867 |
| 090 | 0 | 0 | |a B 658.827 |b DUT |
| 100 | 1 | 0 | |a Dutta |
| 245 | 1 | 0 | |a Brand management : principles and practices. |
| 260 | 0 | 0 | |a New Delhi: |b Oxford Press, |c 2012. |
| 300 | # | # | |a 455 p. |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a Brand name Products -- |x Management |
| 999 | |a B000034274 |b Book |c Book |e Business Information Centre | ||