Hispanic marketing : connecting with the new latino consumer.

Bibliographic Details
Main Author: Korzenny
Other Authors: Korzenny,
Format: Book
Published: Amsterdam: Elsevier, 2012.
Edition:2nd ed..
Subjects:
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650 0 0 |a Consumer behavior --   |z United States of America  
650 0 0 |a Hispanic American consumers  
650 0 0 |a Target marketing --   |z United States of America  
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