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Hispanic marketing : connecting with the new latino consumer.

Bibliographic Details
Main Author: Korzenny
Other Authors: Korzenny,
Format: Book
Published: Amsterdam: Elsevier, 2012.
Edition:2nd ed..
Subjects:
Consumer behavior -- > United States of America
Hispanic American consumers
Target marketing -- > United States of America
Description
Physical Description:386 p.
ISBN:9781856177948

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