Branding with brains : the science of getting customers to choose your company.
Main Author: | |
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Format: | Book |
Published: |
Harlow, England:
Financial Times Prentice Hall,
2010.
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Edition: | 1st ed.. |
Subjects: |
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090 | 0 | 0 | |a B 658.827 |b WAL |
100 | 1 | 0 | |a Walvis, Tjaco |
245 | 1 | 0 | |a Branding with brains : |b the science of getting customers to choose your company. |
250 | 0 | 0 | |a 1st ed.. |
260 | 0 | 0 | |a Harlow, England: |b Financial Times Prentice Hall, |c 2010. |
300 | # | # | |a 244p. |
650 | 0 | 0 | |a Product management |
650 | 0 | 0 | |a Advertising |
650 | 0 | 0 | |a Branding (marketing) |
999 | |a B000029407 |b Book |c Book |e Business Information Centre |