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Brand rewired :
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Brand rewired : connecting intellectual property,branding and creativity strategy.
Bibliographic Details
Main Author:
Chasser
Other Authors:
Wolfe,
Format:
Book
Published:
New Jersey:
John Wiley & Sons,
2010.
Subjects:
Product management
Intellectual property
Branding (Marketing)
Strategic Planning
Holdings
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Description
Physical Description:
224p.
ISBN:
9780470575420
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