Description: Branding for dummies.

Bibliographic Details
Main Author:	Chiaravelle
Other Authors:	Schenck,
Format:	Book
Published:	Hoboken: Wiley, 2007.
Series:	For dummies
Subjects:	Product management Advertising Internet marketing Branding (Marketing) Business names

Description
Physical Description:	364p.
ISBN:	9780471771593