Asian brand strategy : how Asia builds strong brands.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Palgrave MacMillan,
2006.
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| Subjects: |
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| 245 | 0 | 0 | |a Asian brand strategy : |b how Asia builds strong brands. |
| 260 | 0 | 0 | |a New York: |b Palgrave MacMillan, |c 2006. |
| 300 | # | # | |a 254 p. |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand name products -- |x Management -- |z Asia |
| 650 | 0 | 0 | |a Brand name products -- |x Marketing -- |z Asia |
| 651 | 0 | 0 | |a Asia |
| 999 | |a B000018355 |b Book |c Book |e Business Information Centre | ||