Advanced brand management : from vision to valuation.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Singapore:
John Wiley & Sons,
2002.
|
| Subjects: |
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| 245 | 1 | 0 | |a Advanced brand management : |b from vision to valuation. |
| 260 | 0 | 0 | |a Singapore: |b John Wiley & Sons, |c 2002. |
| 300 | # | # | |a 296 p. |
| 650 | 0 | 0 | |a Branding |
| 650 | 0 | 0 | |a Brand name products -- |x Management |
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