Services marketing : a European perspective.
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1999.
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| Subjects: |
| LEADER | 00557cam a2200193 7i4500 | ||
|---|---|---|---|
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| 005 | 20070704090000.0 | ||
| 020 | 0 | 0 | |a 013095991X |
| 090 | 0 | 0 | |a SR 338.4 |b LOV |
| 100 | 1 | 0 | |a Lovelock |
| 245 | 1 | 0 | |a Services marketing : |b a European perspective. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1999. |
| 300 | # | # | |a 718 p. |
| 650 | 0 | 0 | |a Service industries -- |x marketing |
| 650 | 0 | 0 | |a Customer services |
| 651 | 0 | 0 | |a Europe |
| 700 | 1 | 1 | |a Vandermerwe, |h Sandra |
| 700 | 1 | 1 | |a Lewis, |h Barbara |
| 999 | |a B000012178 |b Book |c Services |e Business Information Centre | ||