New product success stories : lessons from leading innovators.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley,
1994.
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| Subjects: |
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| 090 | 0 | 0 | |a B 658.575 |b THO |
| 100 | 1 | 0 | |a Thomas |
| 245 | 0 | 0 | |a New product success stories : |b lessons from leading innovators. |
| 260 | 0 | 0 | |a New York: |b John Wiley, |c 1994. |
| 300 | 0 | 0 | |a 342 p.. |
| 650 | 0 | 0 | |a New products -- |x Management |
| 650 | 0 | 0 | |a New products -- |x Marketing -- |x Forecasting |
| 999 | |a 0000006838 |b Book |c Open shelf |e Business Information Centre | ||