APA Citation

Thomas. (1994). New product success stories: Lessons from leading innovators. New York: John Wiley.

Chicago Style Citation

Thomas. New Product Success Stories: Lessons From Leading Innovators. New York: John Wiley, 1994.

MLA Citation

Thomas. New Product Success Stories: Lessons From Leading Innovators. New York: John Wiley, 1994.

Warning: These citations may not always be 100% accurate.