Product innovation strategy pure and simple : how winning companies outpace their competitors.

Bibliographic Details
Main Author: Robert, Michel
Format: Book
Published: New York: McGraw Hill, 1995.
Subjects:
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245 0 0 |a Product innovation strategy pure and simple :   |b how winning companies outpace their competitors. 
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500 0 0 |a Includes index 
650 0 0 |a New products --   |x Management  
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