Robert, M. (1995). Product innovation strategy pure and simple: How winning companies outpace their competitors. New York: McGraw Hill.
Chicago Style CitationRobert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw Hill, 1995.
MLA CitationRobert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw Hill, 1995.
Warning: These citations may not always be 100% accurate.