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by Gronlund, Jay.,
Published 2013
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Table of Contents: ... development, the basics -- Innovation and idea generation for brand building -- Brand names, logos, symbols...
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by Shim, Jae K.
Published 2012
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Table of Contents: ... Analysis: Profit, Cost, and Volume Changes.Chapter 5: Profit Planning: Targeting and Reaching Achievable...
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Subjects: ...Public works Cost effectiveness....
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Table of Contents: ...-specialist -- 8. Cost benefit analysis of proposed new regulations -- 9. Case study: contracting versus a...
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Published 2013
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Table of Contents: ...1. A focus on the customer -- 2. Customer value-add and its impact on revenue -- 3. Business value...
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