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The Role of Opinion Leaders in the Diffusion of New Knowledge : The Case of Integrated Pest Management

The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior...

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Bibliographic Details
Main Authors: Feder, Gershon, Savastano, Sara
Language:English
Published: World Bank, Washington, DC 2012
Subjects:
ACTIVISM
AGRICULTURAL ECONOMICS
AGRICULTURAL EXTENSION
AGRICULTURAL INFORMATION
AGRICULTURAL INNOVATION
AGRICULTURE
COMMUNICATION NETWORKS
COMMUNITY PARTICIPATION
CONTEXTUAL FACTORS
CRITICAL THINKING
CURRICULUM
DECISION-MAKING
ECONOMICS
EXTENSION
EXTENSION AGENTS
EXTENSION WORKERS
FARMERS
FORMAL EDUCATION
GENDER
HIGHER EDUCATION
INNOVATIONS
INTEGRATION
LEADERSHIP
LEARNING
LEVELS OF LITERACY
LITERACY
MASS MEDIA
MEDIA
PARTICIPATORY METHODS
PARTICIPATORY TRAINING
PESTS
RURAL DEVELOPMENT
SCHOOLS
TEACHING
TRAINEES
TRAINING PROGRAMS
VILLAGE COMMUNITY
VILLAGE LEADERS
VILLAGE LEVEL
Online Access:http://documents.worldbank.org/curated/en/2006/05/6771624/role-opinion-leaders-diffusion-new-knowledge-case-integrated-pest-management
http://hdl.handle.net/10986/8665

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