The European Horticulture Market : Opportunities for Sub-Saharan African Exporters
Trade is an essential driver for sustained economic growth, and growth is necessary for poverty reduction. In Sub-Saharan Africa, where three-fourths of the poor live in rural areas, spurring growth and generating income and employment opportunitie...
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| Language: | English en_US |
| Published: |
Washington, DC: World Bank
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2005/09/6382941/european-horticulture-market-opportunities-sub-saharan-african-exporters http://hdl.handle.net/10986/7284 |
| Summary: | Trade is an essential driver for
sustained economic growth, and growth is necessary for
poverty reduction. In Sub-Saharan Africa, where
three-fourths of the poor live in rural areas, spurring
growth and generating income and employment opportunities is
critical for poverty reduction strategies. Seventy percent
of the population lives in rural areas, where livelihoods
are largely dependent on the production and export of raw
agricultural commodities such as coffee, cocoa, and cotton,
whose prices in real terms have been steadily declining over
the past decades. The deterioration in the terms of trade
resulted for Africa in a steady contraction of its share in
global trade over the past 50 years. Diversification of
agriculture into higher-value, non-traditional exports is
seen today as a priority for most of these countries. Some
African countries-in particular, Kenya, South Africa,
Uganda, Côte d'Ivoire, Senegal, and Zimbabwe-have
managed to diversify their agricultural sector into
non-traditional, high-value-added products such as cut
flowers and plants, fresh and processed fruits and
vegetables. To learn from these experiences and better
assist other African countries in designing and implementing
effective agricultural growth and diversification
strategies, the World Bank has launched a comprehensive set
of studies under the broad theme of "Agricultural Trade
Facilitation and Non-Traditional Agricultural Export
Development in Sub-Saharan Africa." This study provides
an in-depth analysis of the current structure and dynamics
of the European import market for flowers and fresh
horticulture products. It aims to help client countries,
industry stakeholders, and development partners to get a
better understanding of these markets, and to assess the
prospects and opportunities they offer for Sub-Saharan
African exporters. |
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