Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects
This publication reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from...
| Main Author: | |
|---|---|
| Language: | English en_US |
| Published: |
Washington, DC : World Bank
2012
|
| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2008/03/9850981/strategic-communication-privatization-public-private-partnerships-private-participation-infrastructure-projects http://hdl.handle.net/10986/6522 |
| Summary: | This publication reviews the experiences
of the World Bank and its clients in employing public
communication programs during the processes of privatization
and private sector participation. Drawing from academic and
policy research as well as from case studies, it highlights
good practices and identifies lessons learned through an
examination of successes and failures. This publication also
recommends principles of strategic communication and offers
a methodology for researching and analyzing the
communication issues associated with privatization and
private sector participation. It includes an operational
approach to design and implementation of public
communication programs for the various forms of
privatization and public-private initiatives. This
publication is divided into two sections. The first section
includes examples of privatization efforts, failures and
successes, noting the role that was played by communication,
or lack thereof. The second section sets out the key
concepts and tools that communication specialists bring to
privatization programs, along with examples of their
effective use in both developed and developing countries. |
|---|