Using Behavioral Science in Communication Outreach to Increase Female Participation in Natural Resource Management in Mexico
While a range of public programs in Mexico exist to incentivize communities to conserve and manage forest natural resources, a gender gap persists in the use of these initiatives. The experiment discussed in this report was commissioned by the clim...
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| Language: | English |
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Washington, DC
2022
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| Online Access: | http://documents.worldbank.org/curated/en/099235002022217534/P1744130108bae040a45901a56c453155f http://hdl.handle.net/10986/37075 |
| Summary: | While a range of public programs in
Mexico exist to incentivize communities to conserve and
manage forest natural resources, a gender gap persists in
the use of these initiatives. The experiment discussed in
this report was commissioned by the climate investment
funds’ (CIF) evaluation and learning (E and L) initiative to
understand how to improve outreach to and encourage women to
engage in productive natural resource management (NRM)
programs. Following an earlier behavioral diagnostic study,
the World Bank and local partners conducted a randomized
controlled trial (RCT) to assess the effectiveness of
behaviorally informed additional outreach and engagement
measures for NRM programs in Mexico. This report summarizes
the findings of a field experiment commissioned by the CIF E
and L initiative, with additional financing from the forest
carbon partnership facility (FCPF). The experiment was
designed to help identify promising strategies to improve
outreach to women in order to encourage them to engage in
productive natural resource management programs. This report
presents the methodology used for the intervention and
experimental design. It provides an analysis of the results
at the locality and individual level. Finally, it provides
conclusions and policy recommendations. |
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