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Signaling and Technological Marketing Tools for Exporters

Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and re...

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Bibliographic Details
Main Author: Ferro, Esteban
Language:English
Published: 2012
Subjects:
ACCESS TO THE INTERNET
ADVERTISEMENT
ADVERTISING
ASYMMETRIC INFORMATION
BOOK VALUE
BRAND
BRAND NAME
BUSINESS ENVIRONMENT
BUSINESSES
BUYERS
CAPABILITIES
CAPABILITY
CAPITAL EXPENDITURES
CERTIFICATES
COMPETITIVENESS
COMPETITORS
CONSTANT RETURNS TO SCALE
CONSUMERS
CORPORATIONS
CORRECT ESTIMATES
COUNTRY OF ORIGIN
CUSTOMS
DEVELOPMENT ECONOMICS
DEVELOPMENT POLICY
DISTRIBUTION CHANNEL
DOMESTIC MARKET
DOMESTIC MARKETS
E-BUSINESS
ECONOMIC ACTIVITY
ECONOMIC RESEARCH
EFFICIENT MARKET
EMPLOYMENT
ENTERPRISE SURVEY
ENTERPRISE SURVEYS
EQUILIBRIUM ANALYSIS
EQUIPMENT
EXPECTED VALUE
EXPENDITURE
EXPORT GROWTH
EXPORT MARKET
EXPORT MARKETS
EXPORT PROMOTION
EXPORTS
FIRMS
FIXED COSTS
FOREIGN COMPANY
FOREIGN MARKETS
FREE PRESS
GLOBAL SUPPLY CHAIN
GUARANTEE OF QUALITY
INDEXATION
INTERMEDIATE GOODS
INTERNATIONAL BUSINESS
INTERNATIONAL COMPETITIVENESS
INTERNATIONAL MARKETS
INTERNATIONAL STANDARDS
INTERNATIONAL TRADE
INVENTORY
INVENTORY MANAGEMENT
LABOR PRODUCTIVITY
LICENSE
LICENSES
LIMIT PRICING
LOTTERY
MANAGEMENT SYSTEM
MANUFACTURING
MARGINAL PRODUCT
MARKET INFORMATION
MARKET OPPORTUNITIES
MARKET ORIENTATION
MARKETING
MARKETPLACE
MISSING DATA
NATIONAL INCOME
NEW TECHNOLOGY
OPEN ACCESS
OWNERSHIP STRUCTURE
PERSONAL DATA
POLITICAL ECONOMY
POSITIVE EFFECTS
PRODUCT QUALITY
PRODUCTION COSTS
PRODUCTION FUNCTION
PRODUCTION FUNCTIONS
PRODUCTION PROCESS
PRODUCTIVITY
PROSPECTIVE CUSTOMERS
PURCHASING
QUALITY MANAGEMENT
REGRESSION ANALYSIS
RELIABILITY
RESULT
RESULTS
SEARCH COSTS
SEARCH ENGINES
SIGNALING
SUNK COSTS
SUPPLIER
SUPPLIERS
SUPPLY CHAINS
SYSTEM REQUIREMENTS
TECHNOLOGY TOOLS
TELECOMMUNICATIONS
TOTAL FACTOR PRODUCTIVITY
TOTAL OUTPUT
TOTAL SALES
TRADE FACILITATION
TURNOVER
USES
VALUE ADDED
WAGES
WEB
WEB HOSTS
WORLD MARKET
Online Access:http://www-wds.worldbank.org/external/default/main?menuPK=64187510&pagePK=64193027&piPK=64187937&theSitePK=523679&menuPK=64187510&searchMenuPK=64187283&siteName=WDS&entityID=000158349_20110124134312
http://hdl.handle.net/10986/3318
Description
Summary:Besides superior productivity, what other firm characteristics are associated with export success? This empirical study identifies the effects of signaling tools (foreign technical license, International Standards Organization certification, and review of financial statements) and Internet tools (email and website) on export frequency and intensity of firms in developing countries. Using data from the World Bank s Enterprise Survey, the author finds that productivity, size, foreign ownership, International Standards Organization certification, and the use of Internet tools have positive effects on the probability of exporting and on the intensive margin of trade. International Standards Organization certified firms are 22 percent more likely to be exporters, whereas firms that use their own website to communicate with clients and suppliers increase the likelihood they export by 11 percent. Among exporting firms, those that are International Standards Organization certified sell 41 percent more abroad than firms that are not certified. Firms that use email sell 31 percent more in foreign markets than exporting firms that do not.

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