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Mobile Usage at the Base of the Pyramid in Kenya

With the cost of mobile phones decreasing steadily, what was once considered a luxury good is now more commonly considered a necessity by many Kenyans, including those at the economic base of the pyramid (BoP). iHub research and research solutions...

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Bibliographic Details
Main Author: World Bank
Language:English
en_US
Published: Washington, DC 2014
Subjects:
3G
ACCESS TO EDUCATION
ADVERTISEMENT
ADVERTISING
APPLICATION SOFTWARE
AUTHENTICATION
BASIC
BEST PRACTICES
BOOKMARK
BROWSER
BROWSING
BUSINESS MODEL
BUSINESS MODELS
BUSINESS PLANS
BUSINESS VALUE
BUSINESSES
BUYERS
CALCULATORS
CAPABILITIES
CAPABILITY
CAPITAL INVESTMENT
CITIZEN USE
CODES
CODING
COLLABORATION
COLOR SCREENS
COMMODITIES
COMMODITY
COMMUNITIES
CONSUMER MARKET
CONTENTS
CUSTOMER LOYALTY
DATA CAPTURE
DATA COLLECTION
DATA PROCESSING
DELIVERY SERVICE
DELIVERY SYSTEM
DESCRIPTION
DOCUMENTS
E-MAIL
ECONOMIC ACTIVITIES
ELECTRICITY
ELECTRONICS
EMAILS
END USER
ENTERTAINMENT
FINANCIAL PRODUCTS
FINANCIAL SERVICES
FOCUS GROUP
FRAUD
FRONT-END
FUNCTIONALITIES
FUNCTIONALITY
GLOBAL ECONOMY
GLOBAL MARKETPLACE
GLOBAL POSITIONING SYSTEM
GOVERNMENT POLICY
GPS
GRAPHICAL INTERFACES
GROUP DISCUSSION
HACKERS
HARDWARE
HARDWARE COMPONENTS
ICT
INFORMATION COMMUNICATION
INFORMATION COMMUNICATION TECHNOLOGIES
INFORMATION SYSTEMS
INFORMATION TECHNOLOGY
INNOVATION
INNOVATION PROGRAM
INTERNET SITES
KNOW-HOW
LEARNING
LICENSE
LICENSES
MANAGEMENT INFORMATION
MARKET PLACE
MARKET PLACES
MARKET PRICE
MARKET PRICES
MARKET SHARE
MARKET SHARES
MARKETING
MARKETING STRATEGY
MEDIA
MENUS
MOBILE APPLICATION
MOBILE APPLICATIONS
MOBILE COMMUNICATIONS
MOBILE DEVICE
MOBILE DEVICES
MOBILE NETWORK
MOBILE PHONE
MOBILE PHONES
MOBILE SERVICE
MOBILE SERVICES
MOBILE TELEPHONY
MOBILE USAGE
NETWORK CONNECTION
NETWORK SERVICE
NETWORK SERVICES
NETWORKING
NETWORKS
NUMBER OF USERS
ONLINE ACTIVITIES
OPERATING SYSTEM
PENETRATION RATE
PHONE CALLS
PHONE NUMBER
PHONE NUMBERS
PHONE SERVICES
PHOTOS
PRICE INFORMATION
PRIVATE SECTOR
PROGRAMS
PURCHASING POWER
PURCHASING POWER PARITY
QUERIES
RADIO
RADIO STATIONS
READING
REFERENCE SOURCE
REGISTRY
REGULATORY ENVIRONMENT
RELIABILITY
RESEARCHERS
RESULTS
REVENUE STREAMS
RURAL ELECTRIFICATION
SERVICE DELIVERY
SERVICE PROVIDER
SERVICE PROVIDERS
SITES
SMART CARD
SMART PHONE
SMART PHONES
SOCIAL SCIENCES
STATISTICAL ANALYSIS SOFTWARE
SUPERVISION
TARGETS
TECHNOLOGY PLATFORMS
TECHNOLOGY SECTOR
TELECOM
TELECOMMUNICATIONS
TELEPHONE
TRANSACTION
TRANSLATION
TRANSPARENCY
USER
USER INTERFACE
USER INTERFACES
USERS
USES
VIDEO
VOICE MAIL
WEB
WEB BROWSER
WEB PORTAL
WEBSITE
WIRELESS
Online Access:http://documents.worldbank.org/curated/en/2012/12/18806923/mobile-usage-base-pyramid-kenya
http://hdl.handle.net/10986/17628

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