Building a Community of Superusers to Leverage a Collaboration Platform
Social networking and collaboration platforms don't work without people. The most advanced technology won't achieve results without a devoted user base that creates and shares content. The World Bank's social collaboration platform &...
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| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2011/08/15257733/building-community-superusers-leverage-collaboration-platform http://hdl.handle.net/10986/10439 |
| Summary: | Social networking and collaboration
platforms don't work without people. The most advanced
technology won't achieve results without a devoted user
base that creates and shares content. The World Bank's
social collaboration platform 'Scoop' prioritizes
relationships with users as part of the user adoption and
engagement strategy. This smart lesson describes the
original development of Scoop, its initial release for trial
among a select group of 'Superusers,' and the
ongoing refinement of its functionalities to meet the
Bank's business needs. Lessons learned speak to the
importance of bolstering the Superusers so they in turn can
engage a broader community of users and turn them into
champions for social collaboration. |
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