Green Marketing for Creating Awareness for Green Consumerism
Green businesses are enterprises which consider environmental protection as an essential component for their long-term business objectives, both by promoting eco-efficient production activities and by marketing sustainable products and services (Barnes, n.d.). Green products may be defined as produc...
| Main Authors: | , |
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| Format: | PDF Document |
| Language: | eng |
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i-Proclaim
2014
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| Online Access: | https://i-proclaim.my/journals/index.php/gdeb/article/view/167 |