Implications of Blockchain Technology on Marketing
Trust issue gradually becomes more of a concern in the 21st century business environment. Recent research sheds light on the erosion of trust to brands on a global basis. Traditionally, trusted third parties take place to ensure the trust needed for business transactions to take place. Digitization,...
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| Format: | PDF Document |
| Language: | eng |
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Journal of International Trade, Logistics and Law
2018
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| Online Access: | http://jital.org/index.php/jital/article/view/98 |