The Place of Digital Marketing on Turkish Small Businesses

In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketin...

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Bibliographic Details
Main Author: Karatum, Serhat; Istanbul Commerce University
Format: PDF Document
Language:eng
Published: Journal of International Trade, Logistics and Law 2018
Subjects:
Online Access:http://jital.org/index.php/jital/article/view/65