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Green Marketing and Its Impact on Consumer Buying Behavior

Environmental awareness is growing, as is consumers’ interest in ecologically friendly products. As a result, businesses have adopted green marketing methods to fully use resources by decreasing waste, accomplishing organizational goals, and adhering to environmental regulations. This study aims to...

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Bibliographic Details
Main Authors: Aldubai, Omar Ahmed; Istanbul commerce university, Develi, Evrim İldem
Other Authors: (EVRİM İLDEM DEVELİ,Istanbul Ticaret University, Turkey, Master in Marketing Management,Department of Social Science).
Format: PDF Document
Language:eng
Published: Journal of International Trade, Logistics and Law 2022
Subjects:
Green Marketing, Green Marketing Mix, Green Environment, Consumer Behavior
M30, M31, D24, D12, F64
Online Access:http://jital.org/index.php/jital/article/view/282

Internet

http://jital.org/index.php/jital/article/view/282

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