Marketing Capability and Financial Performance: A Moderated-Mediation Approach
The aim of this study is to examine the relationship between marketing capability and financial performance using a moderated mediation framework. In this context, the present study investigates the mediating effect of product innovation and whether technological turbulence moderates the mediator ef...
| Main Authors: | , , |
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| Format: | PDF Document |
| Language: | eng |
| Published: |
Journal of International Trade, Logistics and Law
2021
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| Subjects: | |
| Online Access: | http://jital.org/index.php/jital/article/view/216 |