A Quantum View of Marketing Strategies

Businesses try to create a competitive advantage by utilizing their knowledge that has been developing for years. When firms do business with their traditional logic, they try to compete to increase their profit margins. However, competitive businesses work on what opportunities they can create in t...

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Bibliographic Details
Main Authors: Özkan, Kaan Tuğrul; Yildiz Technical University, Keskin, Halit
Format: PDF Document
Language:eng
Published: Journal of International Trade, Logistics and Law 2020
Subjects:
Online Access:http://jital.org/index.php/jital/article/view/133