PLACE BRANDING APPROACH AS AN EFFORT TO OPTIMIZE THE IMAGE OF THE REGENCY OF BELITUNG AND THEIR IMPLICATIONS FOR THE DECISION TO VISIT TOURISM DESTINATIONS IN LENGKUAS ISLAND
This study aims to find out about the Place branding approach to optimize the image of Belitung Regency and its implications for the decision to visit tourist destinations on the Lengkuas Island. The object of this research is the tourists who visit the tourist destinations of the Belitung Regency....
| Main Authors: | , , |
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| Format: | PDF Document |
| Language: | eng |
| Published: |
Fakultas Ekonomi, Universitas Bangka Belitung
2022
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| Online Access: | https://ojs.ijbe-research.com/index.php/IJBE/article/view/399 |