SWOT ANALYSIS FOR MARKETING STRATEGY OF TOURISM DESTINATION

The purpose of this study was to determine  with SWOT  analysis for the marketing strategy of tourism destination  Mas Harun Bastari Lake, Mujerejo Village, Rejang Lebong Regency. SWOT analysis for as internal factor (Strengths,Weaknesses) and external factor (Opportunities, Threats).  IFAS value in...

Full description

Bibliographic Details
Main Authors: Effendi, Yanto, Narti, Sri
Format: PDF Document
Language:eng
Published: Fakultas Ekonomi, Universitas Bangka Belitung 2020
Subjects:
Online Access:https://ojs.ijbe-research.com/index.php/IJBE/article/view/315