Cover Image

ANALISIS KUALITAS PELAYANAN PADA KESETIAAN PELANGGAN MELALUI PEMASARAN RELASIONAL PADA “UMM INN“ HOTEL PENDIDIKAN DI MALANG

This research aims to seek an influence of service quality to the loyalty of the customer with relationship marketing.The study use a relationship marketing variable as intervening variable. Structural Equation Modeling (SEM) used to analyze the influence of service quality to customer loyalty throu...

Full description

Bibliographic Details
Main Author: Juliati, Ratih
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2011
Subjects:
Service quality
relationship marketing as variable intervening
customer loyalty
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/4707
Description
Summary:This research aims to seek an influence of service quality to the loyalty of the customer with relationship marketing.The study use a relationship marketing variable as intervening variable. Structural Equation Modeling (SEM) used to analyze the influence of service quality to customer loyalty through relationship marketing. The research show mention an influence of service quality to customer loyalty, service quality to relationship marketing, and relationship marketing to customer loyalty. 

Similar Items