Generate local own source revenue: The digital business strategy of Jogja Istimewa Television

This paper studies the feasible digital content business model of Jogja Istimewa Television (JITV) and Jogja Istimewa Application (JI App) under the management of the Yogyakarta Provincial Office of Communications and Informatics. Thanks to the development of digital transformation and digital conte...

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Bibliographic Details
Main Authors: Permana, Yudistira, Azizah, Rizqi, Wila, Novita
Format: PDF Document
Language:eng
Published: Faculty of Economics and Business, University of Muhammadiyah Malang 2022
Subjects:
Online Access:https://ejournal.umm.ac.id/index.php/jibe/article/view/20541