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01899nam a2200409 a 4500 |
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EBC977281 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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120508s2012 enka sb 001 0 eng d |
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|z 2012018039
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|z 9781118374061
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|a 9781118374818 (electronic bk.)
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|a (MiAaPQ)EBC977281
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|a (Au-PeEL)EBL977281
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|a (CaPaEBR)ebr10582604
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|a (CaONFJC)MIL386217
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|a (OCoLC)806204710
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5429
|b .T43 2012
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0 |
4 |
|a 381./1
|2 23
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| 100 |
1 |
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|a Thain, Greg,
|d 1954-
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| 245 |
1 |
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|a Store wars
|h [electronic resource] :
|b the worldwide battle for mindspace and shelfspace, online and in-store /
|c Greg Thain and John Bradley.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Chichester, West Sussex, U.K. :
|b Wiley,
|c 2012.
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| 300 |
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|a xiv, 294 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Retail trade.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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|a Consumer goods.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Bradley, John,
|d 1957-
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=977281
|z Click to View
|
