Strategic analysis processes and tools /

Bibliographic Details
Main Author: Zanoni, Andrea.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2012.
Series:Routledge research in strategic management ; 1.
Subjects:
Online Access:Click to View
Table of Contents:
  • Planning strategy
  • Quantitative tools of strategic analysis
  • Qualitative tools of strategic analysis
  • The competitive structure
  • Scenario analysis
  • Competitive analysis
  • Analysis of impacts.