Description: Advertising theory

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Rodgers, Shelly., Thorson, Esther.
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Routledge, 2012.
Edition:	1st ed.
Series:	Routledge communication series.
Subjects:	Advertising. Industrial publicity. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xxix, 614 p.
Bibliography:	Includes bibliographical references and index.