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02612nam a2200385 a 4500 |
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EBC881958 |
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MiAaPQ |
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20200520144314.0 |
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111228s2012 nyua s 001 0 eng d |
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|z 2011052025
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|z 9780814417850
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|a 9780814417867 (electronic bk.)
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|a (MiAaPQ)EBC881958
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|a (Au-PeEL)EBL881958
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5718.5
|b .S26 2012
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0 |
4 |
|a 658.15/224
|2 23
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| 100 |
1 |
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|a Sant, Tom.
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| 245 |
1 |
0 |
|a Persuasive business proposals
|h [electronic resource] :
|b writing to win more customers, clients, and contracts /
|c Tom Sant.
|
| 250 |
|
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|a 3rd ed.
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| 260 |
|
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|a New York :
|b AMACOM,
|c c2012.
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| 300 |
|
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|a viii, 280 p. :
|b ill.
|
| 500 |
|
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|a Includes index.
|
| 505 |
0 |
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|a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Proposal writing in business.
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| 650 |
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0 |
|a Persuasion (Rhetoric)
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=881958
|z Click to View
|
