Seducing the subconscious the psychology of emotional influence in advertising /

Bibliographic Details
Main Author: Heath, Robert, 1947-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Subjects:
Online Access:Click to View
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100 1 |a Heath, Robert,  |d 1947- 
245 1 0 |a Seducing the subconscious  |h [electronic resource] :  |b the psychology of emotional influence in advertising /  |c Robert Heath. 
260 |a Chichester, West Sussex ;  |a Hoboken, NJ :  |b Wiley,  |c 2012. 
300 |a xi, 248 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Emotions. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=879008  |z Click to View