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Pricing segmentation and analytics

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...

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Bibliographic Details
Main Author: Bodea, Tudor.
Other Authors: Ferguson, Mark.
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Edition:1st ed.
Series:Marketing strategy collection.
Subjects:
Pricing.
Revenue management.
Market segmentation.
Segmentation
revenue management
price optimization
price elasticity
promotions
pricing
Electronic books.
Online Access:Click to View
Table of Contents:
  • 1. Theory of pricing analytics
  • 2. The practice of pricing analytics
  • 3. Dynamic pricing and markdown optimization
  • 4. Pricing in business-to-business environments
  • 5. Customer behavior aspects of pricing
  • Appendix A. Dichotomous logistic regression
  • Appendix B. Pricing analytics using R
  • Notes
  • References
  • Index.

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